Human Internet is a publication for companies with something to say.

If you’re here, you probably believe that the old playbook for building a brand is broken. You’ve watched companies pour money into platforms that keep changing the rules. You’ve seen “content marketing” become a euphemism for commodity output that AI can now produce at scale.

And you’re looking for a different way.

What Human Internet covers

This publication explores how companies earn trust in an era where attention is rented, audiences are intermediated, and AI can summarize everything you’ve ever published.

We’ll cover:

  • Company teardowns — What’s actually working for brands that are building owned audiences
  • Platform analysis — How the rules are changing and what it means for your strategy
  • Frameworks — Mental models for thinking about content, brand, and audience differently
  • Contrarian takes — The uncomfortable truths about marketing that most people avoid

Who this is for

Human Internet is for executives, founders, and marketing leaders at B2B companies who believe their company should be more than something that sells things.

You want to be a brand that stands for something. You want to give your customers identity and community. You’re ready to play offense—to define your category rather than compete in someone else’s.

If that’s you, subscribe. The next one’s coming soon.

Human Internet is a publication from Gate Check Studios, a consultancy that builds publishing systems for companies making a move.